If you’re one of the 50% of business owners resisting an online presence, you may be harming your company more than you realize. Considering that almost all consumers search for local businesses online, lacking a website could mean missing out on valuable exposure, as well as thousands of potential clients.


If your company doesn’t have a website, that’s a huge percentage of potential clients you may be driving to competitors who do. Further, a website will help you change with your market. Twenty- to 30-year-old consumers are about twice as likely to look for information online first.


Customers will judge a book by its cover, so it’s important that your “cover” represents your business in a way that’s both professional and engaging. A website also encourages trust in your company’s abilities and shows that it’s stable, dependable, and worth customers’ business.


Easily updated and changed, a website evolves as your business does. Clients can keep track of new services, products, and promotions, and access your contact information with a click of a mouse. A website is the simplest, most effective method to keep your customers up-to-date and in the loop.

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