It’s not just a trend – digital marketing is here to stay.
In fact, digital marketing has not just found a niche for itself online; it’s flourishing there. In 2013, digital marketing increased by 137%, and that rate will only keep growing as more and more consumers join the online and digital communities.
If you’re one of the business owners rejecting the advent of the digital age, you’re a part of a vastly dwindling minority. Companies are following the consumers – and with 72% of consumers now linked to brands via their computers and smartphones, it only makes sense.
Many small tax offices, however, have been slow to take advantage of this new marketing avenue. But digital marketing isn’t as daunting as it may seem. Here are five of the most important reasons your tax office should consider using digital marketing:
Digital marketing is an increasingly important key to your tax office’s success, but it can be a little intimidating to get started. For help with this, and all your other digital marketing needs, contact METIK Marketing at 844.446.3845.
A single black check mark. A popular fruit with a bite removed. Two golden arches. A peacock with rainbow feathers.
You didn't see any images, but you can still probably identify those brands -- Nike, Apple, McDonald's, and NBC. According to Forbes, those are some of the top 10 most powerful brands of 2016.
In fact, if you’re like most consumers, you’ve probably purchased a product from at least one of these companies. Consider that experience for a moment. What drew you to that brand in the first place? What level of quality did you expect from the company? How did your experience measure up to those expectations? Would you return to that brand again?
If you responded positively to those questions, it’s thanks to the “magic” of effective branding.
What Is It?
Think of your brand as the face of your company: It’s every element that customers see, hear, and interact with. Logos, images, slogans, print collateral – if your customers come into contact with it, it’s part of your brand, and it needs to be as effective, reliable, and distinctive as your business.
What Makes An Effective Brand?
According to Forbes, successful brands share seven traits. These include:
· Uniqueness. How distinctive is your brand compared to your competitors’? How easily is your company’s identity recognized? Think about what specific quality your company has to offer. The sandwich chain Subway distinguishes itself from similar restaurants by emphasizing that it’s a fresh, healthy alternative to fast food. How do you want your customers to remember your business?
· Exposure. Smaller companies can’t usually afford the huge price tag attached to prime-time TV commercials or magazine ads, but today, that isn’t a big deal – social media is the name of the game. How’s your company’s Web presence? Have you taken advantage of Facebook and Twitter? The Internet represents an untapped market of millions of potential customers who might otherwise never know about your company. And don’t underestimate the power of local advertising – newspapers, flyers, and radio stations are great ways to get your business’ name out there.
· Audience knowledge. How well do you know your demographic? What qualities do they seek in a business that your competition may not be fulfilling? Knowing your target market is the key to strategies like marketing campaigns, and can help you create a brand that represents exactly what customers want.
Why Do You Need An Effective Brand?
But why is branding so vital to a company’s success? The answer is simple: Good branding attracts customers and keeps them coming back. When you cultivate a brand that customers can trust and remember, you’re opening your business up to a whole new potential clientele.
If all this seems like an exaggeration, consider this: eight out of 10 businesses fail in the first year and a half, and 50% of American companies crash within the first five years. Branding your company well has never been more important than it is in 2015. Effective branding is what separates the success stories from the statistics.
How Do I Develop My Brand?
If all this seems daunting, don’t worry. With the right guidance, branding will be a simple, straightforward process that benefits your business for years to come.
That’s why it’s critical to work with an experienced, qualified, and passionate team who can provide you with the results you want. We at METIK Marketing have over a decade of experience in the tax industry, and we want to put that knowledge to work for you. Let us handle every aspect of the branding process, from analyzing your target market to designing your logo, and everything in between.
Your brand is one of the most important keys to your company’s success. Trust METIK to take your business to the next level.
If there’s one thing that’s singlehandedly revolutionized the way we do business, it’s the Internet. There’s almost nothing that can’t be done with a click of a mouse these days. Clients can do everything from placing orders to scheduling appointments to contacting customer service, all from the comfort of their computers.
For business owners, the advent of the Internet and social media sites like Facebook and Twitter has made it easier than ever to reach out and market their companies to potential customers.
But in the midst of the digital age, here’s what these tech-savvy business owners don’t know: There’s a tried-and-true way to market your company that involves no fancy ad campaigns and no elaborate marketing materials. All it takes is just a satisfied customer spreading the word around.
It’s called word of mouth marketing (WOMM), and it’s still the most effective form of marketing out there. According to Forbes, 92% of consumers trust endorsements from friends and family over any other form of marketing. Word of mouth marketing can be anything from a friend recommending a brand to his buddies at work, to a customer posting a glowing comment on Facebook about a service or product they’ve used. If it’s from a fellow customer, other potential consumers are far more likely to trust their word over any kind of professional marketing tactic.
So why isn’t everyone using WOMM?
But if that’s true, then why the focus on websites, Facebook pages, and Twitter accounts? Many business owners have simply gotten used to social media doing the work for them. They’ve placed too much emphasis on gathering “likes” and “fans” instead of connecting with clients – and their business pays the price.
How do you use WOMM to connect with customers over social media?
The three E’s are the staples of word of mouth marketing, responsible for virtually all the success you’ll enjoy by following them.
What’s the point of WOMM?
A Bloomberg Business contributor discussed his own experience with WOMM. Almost ten years ago, he started a college test prep company out of his own apartment with $5,000. Using word of mouth, he saw his firm expand by 50% every year, and was even able to launch his business in Asia and Europe.
There are hundreds of WOMM success stories out there, but it all comes down to this: Ideally executed, WOMM will encourage discussion, generate interest, and entice potential customers on a widespread level.
How do I take advantage of WOMM for my business?
With all you stand to gain from successful WOMM, it’s crucial to have the support of a team who can show you the ropes. METIK Marketing has over a decade of experience in the tax industry, and we’re proud of our clients’ success using our WOMM strategies. Contact us at 844.446.3845 to explore how we can help your business grow by word of mouth today.
Let's face it -- 2016 is a difficult time to be a business owner. Many small businesses are still feeling the strain of the recovering economy -- and often, that means budget cuts.
When your budget is being slashed from all corners, one of the first things to go is a company’s marketing. But it doesn’t have to be like that.
If your tax business is on a budget, here are three ways to market for less:
Marketing on a budget doesn’t have to be difficult. METIK Marketing knows how to help your business make a big impact for less. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.
As a business owner, you probably already know that it’s important to tailor your marketing strategies to your target demographic. But what you may not know is that the way you market to one demographic in particular could predict the success of your company.
The demographic we’re talking about is millennials. Independent, tech-savvy, and wise to the standard marketing ploys, the way your business markets to this generation is more important than you think. Here are five ways your next strategy should market to millennials:
At METIK Marketing, we know how to tailor your business’ marketing strategies to the millennial demographic. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.