BUILDING BRAND RECOGNITION:
HOW TO BRAND UP AND WHY IT MATTERS

WHAT IS BRAND RECOGNITION ANYWAY?

It’s not necessary that people remember your exact name or logo, but that they get the “gist” of what you’re about. If I ask, “What’s the crème-filled sandwich cookie in the blue package?” you should go directly to Oreo. What about that peanut-shaped cookie? Nutter Butter. Regardless of how complete your knowledge is about those two brands, you know they’re out there, and you probably have opinions on them. Why not grow your brand in the same way?