If there’s one thing that’s singlehandedly revolutionized the way we do business, it’s the Internet. There’s almost nothing that can’t be done with a click of a mouse these days. Clients can do everything from placing orders to scheduling appointments to contacting customer service, all from the comfort of their computers.

 For business owners, the advent of the Internet and social media sites like Facebook and Twitter has made it easier than ever to reach out and market their companies to potential customers.

 

 But in the midst of the digital age, here’s what these tech-savvy business owners don’t know: There’s a tried-and-true way to market your company that involves no fancy ad campaigns and no elaborate marketing materials. All it takes is just a satisfied customer spreading the word around.

It’s called word of mouth marketing (WOMM), and it’s still the most effective form of marketing out there. According to Forbes, 92% of consumers trust endorsements from friends and family over any other form of marketing. Word of mouth marketing can be anything from a friend recommending a brand to his buddies at work, to a customer posting a glowing comment on Facebook about a service or product they’ve used. If it’s from a fellow customer, other potential consumers are far more likely to trust their word over any kind of professional marketing tactic.

So why isn’t everyone using WOMM?

But if that’s true, then why the focus on websites, Facebook pages, and Twitter accounts? Many business owners have simply gotten used to social media doing the work for them. They’ve placed too much emphasis on gathering “likes” and “fans” instead of connecting with clients – and their business pays the price.

How do you use WOMM to connect with customers over social media?

 The three E’s are the staples of word of mouth marketing, responsible for virtually all the success you’ll enjoy by following them.

  •        Equip. You want your market to be talking about you, but first, you need to give them a reason why. What do your customers need, and what does your business offer that meets that need? Show them that not only do you meet whatever need this is, but your product or service actually exceeds it, too.
  •        Engage. What are your customers saying about you? How can you address these comments? With Twitter, you can easily respond to questions, thank users for praise of your product, and address concerns. Out of sight really is out of mind. Make an effort to keep up with your customers’ lifestyles.
  •          Empower. So you’ve given your customers reasons to talk. What now? The next step is to show them that their opinions are important and influential to your business. How you do that is up to you – just as long as your customers can feel like they’re a part of your company’s growth and evolution.

What’s the point of WOMM?

A Bloomberg Business contributor discussed his own experience with WOMM.  Almost ten years ago, he started a college test prep company out of his own apartment with $5,000. Using word of mouth, he saw his firm expand by 50% every year, and was even able to launch his business in Asia and Europe. 

There are hundreds of WOMM success stories out there, but it all comes down to this: Ideally executed, WOMM will encourage discussion, generate interest, and entice potential customers on a widespread level.  

How do I take advantage of WOMM for my business?

 

With all you stand to gain from successful WOMM, it’s crucial to have the support of a team who can show you the ropes. METIK Marketing has over a decade of experience in the tax industry, and we’re proud of our clients’ success using our WOMM strategies. Contact us at 844.446.3845 to explore how we can help your business grow by word of mouth today.

Let's face it -- 2016 is a difficult time to be a business owner. Many small businesses are still feeling the strain of the recovering economy -- and often, that means budget cuts.

 When your budget is being slashed from all corners, one of the first things to go is a company’s marketing. But it doesn’t have to be like that. 

 If your tax business is on a budget, here are three ways to market for less:   

  •        Add your business to Yelp. Yelp is becoming a fixture in consumers’ daily lives, and it’s easy to see why: no one wants to spend money on goods or services without knowing they’ll have a positive experience. That’s where Yelp comes in. Potential customers type in what they’re searching for, and Yelp pops up with a list of options. For no cost, a Yelp listing will help grow your company’s search engine visibility. This means your listing is more likely to pop up when someone does a relevant search – and that increased traffic means you’re more likely to convert those potential customers into real clients.             Cost: $0
  •          Grow your email list. Collecting customers’ email addresses and sending regular updates is a great way to connect with your clients. Sending consistent company updates, promotions, and special offers will help encourage return customers and generate interest. There are a variety of emailing services that can help you, and many of them are available at low or no cost. If your email list includes less than 2,000 addresses, MailChimp is free. GetResponse is feature-packed and costs only $15 per month. You don’t need to break the bank to connect and communicate with clients.             Cost: $0-$15 
  •          Host a workshop. Get the word out about your business by hosting a workshop. Choose a basic function your business performs and take a couple hours to teach the community about it. It doesn’t have to be anything difficult. An ideal workshop would be centered on a skill that your company can then build upon when your workshop attendees become clients. Print and post flyers in popular places such as coffee houses, libraries, and community centers. Use the workshop to demonstrate your company’s expertise and take time afterwards to connect with attendees over refreshments.      Cost: $25-$50 (refreshments and flyers) 

 

Marketing on a budget doesn’t have to be difficult. METIK Marketing knows how to help your business make a big impact for less. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.

 

As a business owner, you probably already know that it’s important to tailor your marketing strategies to your target demographic. But what you may not know is that the way you market to one demographic in particular could predict the success of your company.

The demographic we’re talking about is millennials. Independent, tech-savvy, and wise to the standard marketing ploys, the way your business markets to this generation is more important than you think. Here are five ways your next strategy should market to millennials: 

  •         Focus on mobile. About 85% of consumers aged 15-35 own cell phones, and they’re not just used to make calls anymore. Out of every 10 mobile searches, nine of those lead to consumer action, and more than half go on to become sales. So make your mobile campaigns, websites, and social media platforms your priority. Ensure that your company’s mobile site is engaging, easy to read, and simple to navigate. Millennials equate quality with visual aesthetics. Make an effort to see that their mobile experience with your platforms or campaigns are positive, and your business will reap the rewards.
  •          Be creative. You’ve seen how fast viral videos make the rounds online. The Internet truly is millennials’ home field. Once a few people share something, the domino effect takes place among their friends, and their friends’ friends, and so forth. Don’t settle for the typical corporate marketing ploy; many millennials are both immune to and cynical of them by now. Working with a company who knows this demographic is key. Your business is unique and millennials like to think of themselves as unique. Your marketing strategies to them should be, then, unique as well.
  •          Get personal. If your company doesn’t offer a function in which users can rate, comment, or share experiences about your services or products, you’re behind. Connect with your millennial audience by providing these tools, and it’s a win-win: They’ll feel like their opinions matter, and you’ll get valuable feedback and exposure.
  •          Be straightforward. Millennials are no fools when it comes to marketing – they know who wants their business, and they know just how powerful of a consumer demographic they are. Don’t try to hoodwink them with any intricate, backhanded marketing strategies. Be straightforward – what does your company do? What services do you offer? How can they benefit? This transparency is invaluable to the millennial generation.
  •         Do your research. What do millennials in your area value most from a company? How can you distinguish yourself from other companies vying for their attention? Millennials like to feel unique and different and as if their patronization matters. If you know what’s important to your demographic, you’re much more likely to know how to fit that bill, and ultimately, win their loyalty.

 

At METIK Marketing, we know how to tailor your business’ marketing strategies to the millennial demographic. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.

 

Though many optimistic business owners would like to hope their work or product speaks for itself, the fact is that most companies just can’t survive without certain marketing materials. These essentials will help your business to both establish itself in a new community and reinvigorate its presence in your area as well.

 Here are the top four marketing materials your business can’t succeed without:

  •         A website. Your business’ presence online is just as important as its physical presence, if not even more so. A professionally designed, well put-together website allows potential customers to find your company easily, navigate your list of services and products, place orders, and contact you. A well maintained, regularly updated website will appeal to clients like nothing else.
  •         A logo. When it comes to logos, the rules are simple: Don’t design it yourself, and make sure it’s one you’ll be happy with for years to come. Your logo is how your clients will identify your business – changing it frequently will confuse clients, an using a poorly designed one may make clients less likely to want to do business with you. Contact a professional graphic designer in order to come up with a logo that you’ll want to represent your business for the foreseeable future. Clients will associate quality logos with quality work.
  •         A brochure. Brochures are a marketing staple. There’s no easier way for customers to find out what your company does and what it can offer them. Again, quality design is vital. Clients should be able to tell at a glance what products and services your company provides, what your pricing is, and how to contact you. Brochures are the simplest way for clients to gauge whether or not your business is worth working with.
  •        A short video. Like commercials, a video should tell customers in a short, snappy way what you can do for them. Videos are typically posted on your company’s website for clients to view. They have all the information that a brochure provides, but in a way that may be more interesting or easier for people to absorb. Videos are a great way for clients to get a taste of your business for less than the price of a commercial. Again, it’s important to work with a professional in order to get the highest quality video possible.

At METIK Marketing, we have over ten years of experience creating high quality marketing materials for companies like yours. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.

 

 

 

More than 15 million people have downloaded Pokémon Go, the popular augmented reality app that allows players to hunt and capture Pokémon around their communities. That means more and more people are exploring their neighborhoods, getting outdoors, and meeting new people – but it also means some exciting marketing opportunities for your business.

 

 Luckily, you don’t have to be a pro player to take advantage of Pokémon Go for your tax office. Check out these ideas for ways to use Pokémon Go to boost your business: 

 

  •        Take to social media and invite players to your office. Using Facebook, Twitter, Instagram, or whatever platform your business is on, you can publicize your office as a great place for players to catch Pokémon. You can even turn it into a contest by offering discounts or special prizes to anyone who catches a Pokémon at your location and posts a photo of it on your office’s Facebook or Twitter.
  •       Make your business player-friendly. Mobile games eat up lots of battery power – so if you allow players to access your WiFi and charge their phones near your location, they have all the more incentive to make a stop at your office. From window signs to sidewalk chalk and social media posts, there are lots of ways to let your followers know that your location is Pokémon Go-friendly.
  •         Get free exposure with each Pokémon captured at your office. Asking players to tag your business in photos of the Pokémon they’ve captured around your location is a great way to spread the word about your business online. You can also request that players check in on Facebook at your office. Make sure to interact with anyone who tags your business in a post or photo – it’s a great way to reach out to potential customers and show your audience that you’re connected!
  •       If you want to get more involved, you can set up a lure party. Lure modules in Pokémon Go attract Pokémon to your location – which in turn will lure players who hope to catch them. Buying a lure package on the app is only a few dollars. Combining a lure party with exclusive offers or discounts is an easy way to make your money back and then some.
  •        Consider having a Poké-hunt. Want to get more involved in your community, but don’t know how to do it? Advertising a Poké-hunt is your answer. A Poké-hunt is just a scavenger hunt for Pokémon around your location. Set up your hunt to start and end at your office. You can pass out shirts branded with your company’s logo to increase visibility and welcome everyone back to your location for light refreshments afterwards as a way to get to know some potential clients.

Don’t let the Pokémon Go craze pass your office by. For more ideas on how to turn Pokémon Go into a perfect marketing opportunity for your business, or for other effective marketing ideas, give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.

If you’ve ever tried to walk into a car dealership, real estate office, or other such business without reading up on some of the industry lingo, you know how frustrating it can be. It’s like you and the salesperson are both speaking different languages. When you aren’t familiar with basic industry terms, you risk getting lost in translation.

Luckily, this is avoidable – all it takes is a little preparation. You can make sure you and your marketing professionals are speaking the same language in your next meeting by brushing up on some general marketing terms. That way, you’ll be able to communicate effectively, and your partnership is much more likely to be successful.

Here are five basic marketing terms every business owner should know:

 

  •         Brand: Your brand is the face of your company. It’s every element that customers see, hear, and interact with. Logos, images, slogans, print collateral – if your customers come into contact with it, it’s part of your brand. Good branding attracts customers and keeps them coming back.
  •         Mobile marketing: Marketing efforts that are specifically tailored to mobile devices, such as smartphones and tablets. As more and more consumers use their mobile devices to shop and research businesses, mobile features like apps and mobile-friendly websites have become more important than ever.
  •          Content marketing: A good example is what you’re reading right now. Content marketing is a strategy that focuses on creating relevant material, such as blog posts or social media updates, in order to stand out and attract potential customers. It’s a cornerstone of any successful small business’ marketing strategy.
  •          Guerilla marketing: Also known as urban marketing, guerilla marketing is a low-cost and effective way to spread the word about your company. Unlike traditional marketing, which often relies on materials like flyers, billboards, or banners, guerilla marketing is vastly versatile and can take the form of almost anything – sidewalk chalk art or writing, interactive public benches, and so on.
  •          SEO (Search Engine Optimization): How your website earns traffic from search engines. The higher up a website appears in search results, the more traffic it generally receives. SEO aims to take advantage of this by coming up with strategies to appear higher on those results. Some of these strategies include researching popular search keywords or terms, posting specific and relevant content on their websites, and much more.

You don’t need to know everything in order to work well with your marketing professionals, but it helps to have some basic phrases at your disposal. METIK Marketing knows how to work with you to find a common language. Give us a call at 844.446.3845 to find out what we can do for your company today. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.

 

Whether you’re just starting out in the tax industry or have been around for decades, it can be hard to tell fact from fiction when it comes to marketing tips. Here are a few common marketing misconceptions that could be keeping your tax business from total success:   

  •          MYTH #1: “We don’t need marketing – our product/service is good enough by itself.” With that attitude, your business is likely to fail very fast. There’s no product or service in the world that doesn’t benefit from positive marketing. Even if your company seems off to a lucrative start, without a solid marketing strategy, you’ll soon see sales start to plummet, your client list will plateau, and you won’t bring in any new business. Why? Because no matter how satisfied your clients are, the word simply won’t circulate as it should without some prompting. Think of your business as a living organism. What happens when blood circulation is cut off to a limb or extremity? That area of the body will start to decay. It’s the same with marketing. If you deny your business a solid marketing strategy, you’re cutting off a critical resource that your company needs to survive.
  •          MYTH #2: “I need to keep changing my business’ marketing tactics or people will forget about us.” A rule of thumb: If it’s not broken, don’t fix it. It can be difficult to build marketing momentum – so if your business’ tactics are bringing in clients and boosting sales, then they’re doing their job. Many potential customers need to see your marketing multiple times before they respond to it – but if you keep changing your core marketing strategies, you’re losing those potential customers over and over again. You can still update and improve your business’ marketing, of course – but changing it completely on a whim is never a good idea.
  •           MYTH #3: “Changing the way my business markets will lose customers!” Dangerous in its own way, this is the opposite of Myth #2, and it’s what suffocates many businesses whose owners are afraid of change. You shouldn’t change your business’ successful marketing strategies for no reason, but at the same time, you shouldn’t hold on to outdated, ineffective strategies, either. Change can be just what a stagnant business needs. For example, if you’ve noticed sales have plateaued or dropped, a new strategy (ad campaign, TV spot, public workshop, social media contest, etc.) could attract new clients, rekindle public interest, and reach new audiences.

Don’t let marketing myths keep your business from succeeding. Let the professionals at METIK Marketing set you straight with our innovative and effective marketing solutions. From brochures to banners to websites to apps, and everything in between, we have everything you need to take your tax office to the next level. Give us a call today at 844.446.3845 to see what we can do for you!

Summer doesn’t just mean sizzling temperatures and sunshine – if you know what you’re doing, it could mean some great marketing opportunities, too. Here are a few ways to get started:

  •         Don’t sweat the weather. Triple-digit temperatures are no one’s idea of a perfect day, but if there’s one thing that’ll help cool anyone down, it’s a good deal. Start a summer promotion based on the weather – for instance, if the temperature is 100 degrees or more, customers receive a $10 discount on purchases over $100. If summer brings a lot of rain for your area, rainy day deals can help pull potential clients in and boost sales.
  •            Take your business out and about. While it’s tempting to stay in the office and revel in the AC during the summer, keeping indoors all season could mean missing out on potential customers. Explore what outdoor events your area offers this time of year. Whether it’s block parties, street festivals, or some other local community get-together, setting up a small booth for your business close to the action will spread the word about your office, attract attention, and boost sales.
  •          Take advantage of holidays. Labor Day and the Fourth of July are just a couple summer holidays that double as great promotional opportunities. Show off your business’ patriotic side with Fourth of July deals for armed forces members and their families. Plus, summer is full of funny, lesser-known holidays that would make for attention-grabbing marketing campaigns – such as National Hot Dog Day in July, National Joke Day in August, and National Comic Book Day in September. Get creative!
  •          Play host. Whether it’s a barbecue, picnic, or cookout, hosting an event is a great opportunity to meet newcomers, talk up your business, and allow your current customers to mingle with potential ones. If hosting an event alone seems daunting, team up with another local business or two and double (or triple) your guest list.
  •           Do some community service. What’s even better than making a difference in your community? Making a difference in your community and getting some good PR while you do it. By organizing a service event, such as putting together care packages for deployed troops, hosting a bake sale, or taking part in a walkathon, your office will give back to the community while generating some positive word-of-mouth at the same time.

 

Summer doesn’t have to be a drag – with the right marketing tactics, it can be one of your office’s most successful seasons. Give our award-winning professionals at METIK Marketing a call today at 844.446.3845. With our experience, talent, and passion, we can take your tax office to the next level.

 

 

It’s never too early to start preparing your marketing strategies for next tax season. Here are some of the most effective ways your tax office can start spreading the word:

 

  •    Don’t forget about your current clients. While growing your business and reaching out to new customers are vital steps to your office’s success, no tax office can afford to overlook their current clients. It’s risky to assume all your current clients are returning next tax season – and should you assume incorrectly, the damage to your business could be disastrous. Instead, get in touch with each current client now. Remind them of all the services your tax office offers (including any new ones), and encourage them to schedule their appointment now.  You can reach out in a variety of ways – personalized postcards, phone calls, email, and flyers are just a few ideas. The more personal your approach, however, the more likely it is to work. Your existing clients want to feel valued and acknowledged – not as if they’re just another customer to you. (It’s also a good idea to reach out to clients of any of your staff who is no longer at your office – otherwise his or her clients may get lost in the shuffle and take their business elsewhere.)
  •  Consider breaking into the TV or radio scene. They may be a little more expensive, but a quality TV spot or radio ad will spread the word about your tax office like wildfire. Plus, you’re sure to make back your investment once the next tax season rolls around. If you’re still not sold on mass media marketing, consider that 59% of Americans listen to the radio every day, and 80% watch TV. Both media forms beat Internet (49% of Americans) and print (13%) by a wide margin – making TV spots and radio ads a great way to get some bang for your buck. Remember, everyone has to pay taxes – so the bigger your audience, the more potential clients you reach!
  •   Put guerilla marketing to the test. Guerilla marketing is quickly catching on in the small business community as a low cost, high benefit strategy to spread the word about your company. It’s a versatile form of marketing that can include anything from sidewalk chalk art to interactive ads to much, much more. When it comes to guerilla marketing, the game is all about generating buzz, and doing it without breaking the bank. For more ideas, check out these striking guerilla marketing strategies.  

 

Now’s the time to start preparing your tax office’s marketing strategies for next tax season, and our team at METIK Marketing is ready to help. At METIK, we put our experience and talent to work for you to make each tax season better than the last. Contact us at 844.446.3845 to speak with us about what we can do for your tax office today.

 

Most tax businesses earn the majority of their profit during tax season, from January 1 to April 15 – but that’s only about three months of the year. What can your office do during the off-season to make sure it’s successful during the other nine months, too? 

  •          Don’t stop marketing after April 15. Tax season may have closed, but your business hasn’t – so why put a stop to all your marketing efforts? That just makes it harder to get the momentum going when your business is gearing up for tax season later. Off-season is when your business needs quality marketing the most. It doesn’t have to be anything flashy or expensive – sponsoring community events, running online ads, and circulating eye-catching flyers are all low-stress, low-cost ways to keep your business in the public eye. Email marketing, monthly newsletters, and postcards to your current (and potential) clients are also great ideas for keeping your business at the front of customers’ minds.
  •          Team up with other small businesses. Teamwork can really make a difference. Work with another (non-competing) company near you and run joint promos. The extra publicity during the off-season will kick up the attention and momentum your office needs to start off tax season on the right foot. (Plus, teaming up with other small companies shows you’re committed to supporting local business, which always puts your office in a positive light.)
  •          Social media is the name of the game. What’s one marketing tactic that you can do anywhere, anytime, for little to no cost? Social media. According to a study from LinkedIn, an estimated 81% of businesses maintain social media accounts. Of those, 94% use social media for marketing purposes. And of that number, 82% reported that social media helped attract new clients. As if those statistics weren’t enough, remember that most social media platforms are free, or offer premium features for low costs. Signing up for Twitter and Facebook will help you reach your target market like never before, which is especially beneficial during the off-season.

 The off-season is when your tax business needs quality marketing the most, and we at METIK Marketing are ready to help. At METIK, we put our experience and talent to work for you to make each tax season better than the last. Contact us at 844.446.3845 to speak with us about what we can do for your tax office today.

 

 

 

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