Let's face it -- 2016 is a difficult time to be a business owner. Many small businesses are still feeling the strain of the recovering economy -- and often, that means budget cuts.

 When your budget is being slashed from all corners, one of the first things to go is a company’s marketing. But it doesn’t have to be like that. 

 If your tax business is on a budget, here are three ways to market for less:   

  •        Add your business to Yelp. Yelp is becoming a fixture in consumers’ daily lives, and it’s easy to see why: no one wants to spend money on goods or services without knowing they’ll have a positive experience. That’s where Yelp comes in. Potential customers type in what they’re searching for, and Yelp pops up with a list of options. For no cost, a Yelp listing will help grow your company’s search engine visibility. This means your listing is more likely to pop up when someone does a relevant search – and that increased traffic means you’re more likely to convert those potential customers into real clients.             Cost: $0
  •          Grow your email list. Collecting customers’ email addresses and sending regular updates is a great way to connect with your clients. Sending consistent company updates, promotions, and special offers will help encourage return customers and generate interest. There are a variety of emailing services that can help you, and many of them are available at low or no cost. If your email list includes less than 2,000 addresses, MailChimp is free. GetResponse is feature-packed and costs only $15 per month. You don’t need to break the bank to connect and communicate with clients.             Cost: $0-$15 
  •          Host a workshop. Get the word out about your business by hosting a workshop. Choose a basic function your business performs and take a couple hours to teach the community about it. It doesn’t have to be anything difficult. An ideal workshop would be centered on a skill that your company can then build upon when your workshop attendees become clients. Print and post flyers in popular places such as coffee houses, libraries, and community centers. Use the workshop to demonstrate your company’s expertise and take time afterwards to connect with attendees over refreshments.      Cost: $25-$50 (refreshments and flyers) 

 

Marketing on a budget doesn’t have to be difficult. METIK Marketing knows how to help your business make a big impact for less. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.

 

Running a business is expensive, and the more competitive the industry gets, many business owners think they have to pay more for their marketing strategies to stand out. But that’s a costly misunderstanding.

When it comes to marketing, don’t mistake expense for quality. Here are four tips for marketing on a budget.

1) Spice up your style with infographics – that you make yourself. Visuals are extremely powerful, especially when it comes to digital marketing. But you don’t have to pay a pro out the nose to get what you want. There are a number of websites that offer high-quality infographic templates that you can then customize to your business and style. By making infographics yourself, you’ll save money, and with the ability to customize virtually every aspect of the graphic to your liking, you’ll also likely end up with a more pleasing result.

MATERIALS: Computer

COST: $0

2) Host a workshop or seminar. Opening up your business and offering your expertise to the community is a great way to meet potential clients and get the word out about your company. This workshop can be about anything on which you feel comfortable sharing your knowledge (and which ideally relates to what your business does).

MATERIALS: Flyers (to advertise); light refreshments (optional)

COST: $20 - $90

3) Publish articles on a relevant website or magazine. They don’t have to be essays, but they do have to be informative, well-written, and interesting. By publishing these articles on sources beyond your own website or blog, you’ll reach a much larger and more varied demographic and establish your company’s credibility.

MATERIALS: Your knowledge and industry expertise; a computer

COST: Depends on the website/publication – $0 - $85

4) Sponsor a sports team. You’ve seen Little League jerseys with business logos and names on the front – that’s proof that these small-but-mighty mini-billboards are effective. This is a win-win for your company: you’ll be supporting the local community and spreading your business’ message at the same time.

MATERIALS: T-shirt printing shop

COST: Depends on the shop, design, and quantity – $50 - $90 

Marketing doesn't have to break the bank. At METIK Marketing, we know all about affordable, effective marketing. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.

 

Times are tough, and many small businesses have to struggle just to compete. But there may be some hidden money-wasters that are tying up your company’s budget. To get the most bang for your buck, avoid these marketing money-wasters:

  •  An unfocused campaign. When you try to market to appeal to everyone, you’ll end up appealing to no one. An unfocused campaign dilutes your message, which means you won’t be communicating with your target market the way you should be. Potential clients are out there and ready to listen – you just have to know how to send them a message they’ll understand.     
  •  Trying to do things on the cheap. Saving money is good, but doing it at the expense of quality is not. Marketing is a vital component of every company, and you need to make sure yours brings its “A” game every day. How? For starters, don’t waste money on cheap marketing materials – your audience will definitely be able to tell, and you could end up sending them straight to your competitors instead. So steer clear of second-rate TV spots, flimsy posters or signage, and discount web design. Sometimes you need to spend money to make money, and in marketing, spending a little often means you’ll get back a whole lot more.
  •         Not knowing your audience. Who is your audience? What do they need? How do they buy? What appeals to them? If you can’t answer these questions about your own audience, it’s time to do some serious research. Your marketing won’t be effective if you aren’t tailoring it specifically to your target market – it’ll just be an expensive drain on your company’s resources and funds.
  •          Tightening the marketing budget even more. If your business is looking to save money, slashing the marketing budget is not the way to do it. Cutting budgets is a short-term fix, and it’ll definitely hurt you in the long run. Why? Because marketing is how new clients find you – and without new clients, your business won’t ever grow, profit, or succeed. When it comes to your marketing budget, don’t spend less – just spend smarter. Consider refocusing your funds on big efforts like TV spots, where you’ll get a lot of value for your money, instead of little efforts like flyers and posters, which are expensive and easily overlooked.
  •         Random rebranding. Rebranding is a healthy way for a business to rejuvenate itself – but it’s not something you do on a whim. Rebranding should be saved for circumstances when it’s really necessary, like a once-in-a-decade update, after a PR fiasco, and so on – not simply because you feel like changing colors, or you just thought of a new logo idea in the shower this morning, or you’ve gotten bored with it. Your brand is how your audience identifies your business – so if you change it suddenly and without cause, they lose that link, and you now have to start rebuilding your brand and its reputation from the ground up. Random rebranding is expensive, pointless, and definitely not how your business should be spending its money.

 Cutting wasteful marketing habits is one of the most efficient ways you can save your business money. At METIK Marketing, we can show you how to utilize strategies that will help you not only save, but raise revenue as well. Give us a call today at 844.446.3845 to find out what we can do for you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.