Let's face it -- 2016 is a difficult time to be a business owner. Many small businesses are still feeling the strain of the recovering economy -- and often, that means budget cuts.
When your budget is being slashed from all corners, one of the first things to go is a company’s marketing. But it doesn’t have to be like that.
If your tax business is on a budget, here are three ways to market for less:
- Add your business to Yelp. Yelp is becoming a fixture in consumers’ daily lives, and it’s easy to see why: no one wants to spend money on goods or services without knowing they’ll have a positive experience. That’s where Yelp comes in. Potential customers type in what they’re searching for, and Yelp pops up with a list of options. For no cost, a Yelp listing will help grow your company’s search engine visibility. This means your listing is more likely to pop up when someone does a relevant search – and that increased traffic means you’re more likely to convert those potential customers into real clients. Cost: $0
- Grow your email list. Collecting customers’ email addresses and sending regular updates is a great way to connect with your clients. Sending consistent company updates, promotions, and special offers will help encourage return customers and generate interest. There are a variety of emailing services that can help you, and many of them are available at low or no cost. If your email list includes less than 2,000 addresses, MailChimp is free. GetResponse is feature-packed and costs only $15 per month. You don’t need to break the bank to connect and communicate with clients. Cost: $0-$15
- Host a workshop. Get the word out about your business by hosting a workshop. Choose a basic function your business performs and take a couple hours to teach the community about it. It doesn’t have to be anything difficult. An ideal workshop would be centered on a skill that your company can then build upon when your workshop attendees become clients. Print and post flyers in popular places such as coffee houses, libraries, and community centers. Use the workshop to demonstrate your company’s expertise and take time afterwards to connect with attendees over refreshments. Cost: $25-$50 (refreshments and flyers)
Marketing on a budget doesn’t have to be difficult. METIK Marketing knows how to help your business make a big impact for less. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.